Barbie: from dream to style icon
Barbie is not just a toy, but a true cultural icon that has inspired children and adults around the world for more than six decades. Its story began in the mid-20th century and continues to evolve to reflect changes in society and culture.
In 1959, American businesswoman Ruth Handler, one of the founders of Mattel, introduced the first Barbie doll to the world at an international exhibition in New York. The idea for the doll came to her when she watched her daughter, Barbara, playing with paper dolls. Ruth decided to create a three-dimensional doll that could be a symbol of femininity and independence.
The first Barbie wore a black and white swimming costume and had distinctive features: long legs, thin waist and stylish accessories. Immediately after its appearance, the doll became a hit. In the first year of sales were realised more than 350 thousand copies. Barbie quickly gained popularity and the doll became a symbol of fashion and style.
Barbie has undergone many changes over time. In the 1960s, new models were introduced to reflect current fashion trends. The doll began to represent various professions, from doctor to astronaut, which was an important step in promoting the idea that women could succeed in any field.
In the 1980s and 1990s, Barbie continued to expand her horizons to represent a variety of cultures and races. Mattel began producing dolls of different ethnic groups, allowing many children to see themselves in this popular toy.
Since the early 2000s, Mattel has been actively adapting the Barbie image to modern realities. In 2016, a new range of Barbie Fashionistas was introduced, featuring dolls with different body types, skin colours and hair styles. This was an important step towards inclusivity and diversity, reflecting changes in societal views on beauty and femininity.
Barbie has had a significant impact on pop culture. She has been the heroine of many films, cartoons and books. The doll has also inspired designers, artists and even feminists to create works that discuss the role of women in society. Despite criticism for idealising female beauty and stereotypes, Barbie continues to be a symbol of strength and independence.
The story of the Barbie doll is the story of how a toy can influence society and reflect its changes. Since its introduction in 1959, Barbie has come a long way - from a simple toy to a complex cultural phenomenon. She continues to inspire new generations by reminding them that everyone can be whoever they want to be.
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