PopovySISTERS success formula
The formula for success from PopovySISTERS - Love your business.
Twin sisters Ekaterina and Elena Popov in their home, near St. Petersburg, they create real masterpieces.
Their works conquered the fashion world and were recognized as real art objects.
The British progressive platform INFRINGE has made a film about the work of the sisters.
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The talented sisters have been featured in the specialist magazine 'World of Dolls' as well as in Vogue, The New York Times, Huffpost and a number of Japanese publications, which in the professional BJD world means real recognition!
What formula for success worked in this case?
How did the sisters manage to achieve this level?
Their own creativity, in 2004, the sisters began with the creation of portrait dolls. The first was a copy of the lead singer of the Finnish group HIM Willie Vallo. The girls then created doll versions of Madonna, John Galliano, Johnny Depp, Dita Von Teese and Marilyn Manson.
The real, first success was the collection of dolls Fashion moon based on fictional and historical characters. She made a splash at the International Doll Salon in Moscow.
In 2012, the Popovs created their own brand of BJD dolls, Sisters.
The dolls are prized for their incredibly natural hair and intricate hairstyles.
The sisters create their dolls from special types of polyurethane and porcelain, using the finest materials from Italy, France and Japan. For the wigs, they use exclusive natural silk from Japan, llama and goat hair; for the outfits, fine and delicate materials, rare lace and antique fabrics; for the shoes and accessories, brass, rhodium-plated and Swarovski crystals.
The goal of the craftswomen is maximum quality.
Among the Popov sisters' clients is the famous fashion designer Jean-Paul Gaultier. As fans of the French designer's work, receiving his attention was particularly pleasing.
The girls caught the group's attention Die antwoord... In the collection of craftswomen there is a doll inspired by the image of a soloist Yolandi Visser.
The original characters, created by the sisters' fantasy, have more than once become the heroines of photo shoots for various magazines. For example, one of the dolls even appeared on the cover of Infringe, dedicated to hairdressing and the creative use of hair as an artistic medium.
The Popov sisters' house is divided into two parts. In one of them their families live, in the second, seven days a week, work is in full swing. Lena's husband, Igor, is engaged in public relations, writes music for video presentations. Katya's husband, Mikhail, buys materials and deals with branded packaging. One can only rejoice in such well-coordinated teamwork.
When they found their own handwriting and success in the static doll, the team took on a new project - the creation of a ball-jointed doll.
It was a serious risk, a necessary sacrifice for an artist striving to develop.
“We need to feel the time, since we have come to this world to achieve self-realization…”.
"In the future, we would like to go beyond puppetry so that people can wear our wigs, clothes and accessories. We would be interested in working with a fashion house or design brand. We dream of having our dolls as models in fashion magazines. We want to reach our potential 100 per cent". sisters say in an interview with spletnik.ru.
Formula of success from PopovySISTERS
- Love what you do.
- Establish well-coordinated teamwork.
- To achieve the maximum quality of your works. Don't stop there.
- They are not afraid to take risks.
- Dream and believe in success!
Material prepared Ekaterina Moskalenko